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Transitions TAKING IT TO THE STREETS - Literally
Transitions Optical has literally taken it to streets to educate the consumers about the importance of proper eyecare and eyewear, Transition has teamed up with Erik Estrada of the famed TV Show – ChiPs who is fully dressed in uniform as a healthy Sight Officer and is leading HEALTY SIGHT PATROL through high-traffic areas of the New York City including Times Square and Bryant Park to issue “sightations” to those who are not properly caring for their eyes, yeah thats absolutely right – Sightations.

Each Sightation bears a coupon redeemable at LensCrafters stores in New York City and nationwide. Throughout the day, Estrada also made special appearances at two LensCrafters stores in the city.
 
Individuals received these sightations for violations such as “Visual Rejection” and “Indecent Exposure” but the offenders had opportunity to get their photo taken with Estrada and that they can only retrive online by visiting www.GetSighted.com

Summer is an especially important time to educate consumers about the need to protect their eyes, particularly with the increased amount of time being spent outdoors exposed to
 
NEWS GALLERY
Transitions TAKING IT TO THE STREETS - Literally
Transitions Optical has literally taken it to streets to educate the consumers about the importance of proper eyecare and eyewear, Transition has teamed up with Erik Estrada of the famed TV Show – ChiPs who is fully dressed in uniform as a healthy Sight Officer and is leading HEALTY SIGHT PA
Caught by Paparazzi

Tyreke Evans:

Our paparaazi caught Tyreke Evans sporting a Tommy Bahama TB536S from Altair.

In addition to the Rookie of the Year honors, Evans also became the fourth NBA player in history to average at least 20 points, five rebounds and fiv

REM EYEWEAR APPOINTS DIRECTOR OF SALES FOR EMEA Industry veteran Mary Pace joins the International team

Sun Valley, CA (August 30, 2010) - REM Eyewear is pleased to announce the appointment of Mary Pace as the Director of Sales EMEA. Pace will play a critical role in the expansion of REM Eyewear and its licenses throughout Europe. Not only will she call on key retailers and supervise sale

Italian powerhouses Luxottica and Bulgari renew eyewear deal

ITALY. Bulgari, one of the leading global players in the luxury market, and Italian eyewear specialist Luxottica Group have announced a ten-year extension of their licensing agreement. 

The deal covers the design, production and worldwide distribution o

Bruno Banani sunglasses 2010
Bruno Banani sunglasses feature the German fashion brand's quirky tagline 'Not For Everybody' on the wall fixtures. Frames come in acetate and metal and feature motifs such as tattoos, graffiti and Indian-style scripts. 

As well as classic black, models are available in white,
Nigura Metzler puts fashion brands in the spotlight
GERMANY. Leading German eyewear group Nigura Metzler Optics International showcased its range of sunglasses for several leading fashion brands at the TFWA Asia Pacific show in Singapore. 

With all eyes on Aigner this season following its Autumn/Winter 2010 catwa
John Galliano: A Collection Between Luxury and Mystery

EIGHTEEN NEW MODELS FOR SPRING 2010  

“Sunglasses are the supreme accessory and alibi. A status symbol that exudes luxury and mystery. They protect the eyes and create an image of style, whenever and wherever. I wanted to create a pure Galliano style blending functio

Immagine Eyewear Protagonist at Florence Fashion Event

SELECTED MODELS WILL BE ON THE RUNWAY WEARING THE COMPANY’S X-IDE EYEWEAR

A unique show that is bound to be applauded by spectators: this evening, “La Galleria della Moda…a proposito del panno Casentino” will welcome on the stage the best creations by the Univers

Transitions Names New Chief Marketing Officer
PINELLAS PARK, Fla.—Transitions Optical has named Alexis Cardona as its chief marketing officer. Drawing from his experience in consumer marketing for numerous well-known brands, Cardona will develop and integrate the company’s global marketing and branding strategies, according to Transitions
Vision-X Dubai 2010 – Facts at a Glance!

Vision-X Dubai 2010 Facts & Figures:

·      Trade and Industry Specialist exhibition
·      Space: 6,000 sqm
·      Exhibitors from 20 countries
·      120

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